Lance Baker - USA Mutuals

USA MUTUALS ADVISORS, INC.

The legacy of USA Mutuals is, and will continue to be, rooted in the satisfaction of the thousands of investors we’ve had the privilege to serve. Their expectations are our expectations. Their success is our success. Yes, it can, and should be, that simple
Our simple mandate: Create an environment in which the company’s goals and expectations are truly aligned with our investors.
Lance
Baker

Chief Financial Officer

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Lance has 20+ years of industry experience in the areas of fund structuring and operations, investment management, financial reporting, treasury functions, and investor relations. Former Chief Financial Officer for Hatteras Funds, and a respected member of the executive management team, and an integral part of the group that raised, managed, and distributed over $6 billion in assets across two innovative investment platforms. Served as Vice President of Operations at Smith Breeden Associates, and earlier as a manager at the accounting firm, BDO. Holds both the CFA Charter and CPA license. Graduated from the University of North Carolina at Chapel Hill, with a Bachelor’s Degree in Business Administration and a Master’s Degree in Accounting. Provides services to USA Mutuals through a separate and unaffiliated entity.

Interesting Facts About Lance – 3 children – daughter age 17, two sons age 13, age 10. Coaches a high school golf team. Avid Tar Heel basketball fan (and football when they’re relevant) Spends many weekends as a caddy for youth golfers. Enjoys trivia contests (no film or music please); reading biographies & US History. Prefers the beach over the mountains (in N.C., its usually one or the other), Has never called a trip to the beach as ‘going to the Shore’. Winner of two consecutive Halloween / costume contests. Resides in a town known as the ‘Southern Part of Heaven’.

Our Philosophy

The relationship between expectations and results

“The commitment to creating an environment in which the company’s goals and expectations are truly aligned with our investors will represent the backbone of each strategic decision and the theme of each business day.”

We aim to clearly define the fundamental expectations of each of our strategies in various types of market cycles. Transparent and accurate expectations evolve into predictable risk management tools, and predictable risk management tools are the foundation of our portfolio construction philosophy.

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In constantly monitoring all corners of the institutional investment world, our management team seeks to identify uniquely talented and undiscovered investment managers that have compiled track records of success in their respective asset classes. We believe that offering these strategies in a vehicle that emphasizes both transparency and daily liquidity is a benefit to all investors. Furthermore, in aspiring to create a suite of strategies that are largely uncorrelated to each other, we hope to provide our clients the flexibility to employ one, several, or all of our funds as portfolio tools in addressing a variety of investment goals.

Although many factors are considered throughout the due diligence process, including asset class, investment style and market outlook, the backbone of our philosophy is represented in a set of core characteristics upon which we are unwilling to compromise:

A clearly defined risk management philosophy

Low or zero leverage

A repeatable investment process

A track record of Alpha generation

A comprehensive and unyielding Code of Ethics

Low correlation to economic cycles

At USA Mutuals, we believe that truly understanding the basic expectations and behavior of any investment strategy is paramount to its proper positioning within a portfolio. It is all too common in today’s alternative investment universe to encounter poorly defined or miscategorized investment objectives, both intentionally and unintentionally. Many funds attempt to be all things to all investors. Consequently, improperly utilized strategies can lead to unexpected results. This doesn’t necessarily mean a strategy is ineffective, it may simply mean it was incorrectly positioned relative to its actual attributes rather than its perceived attributes. This is an eminently fixable problem. We aim to clearly define the fundamental expectations of each of our strategies in various types of market cycles. Transparent and accurate expectations evolve into predictable risk management tools, and predictable risk management tools are the foundation of our portfolio construction philosophy.

Our Mission

“The commitment to creating an environment in which the company’s goals and expectations are truly aligned with our investors will represent the backbone of each strategic decision and the theme of each business day.” Built on a steadfast foundation of progressive investment theory, our philosophy endeavors to meet the goals of our investors in any economic cycle. Perpetually striving to transform clearly defined expectations into successful and measurable results is the bedrock of our organization.

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INNOVATIVE INVESTMENTS. EVOLVED EXPECTATIONS.