USA MUTUALS

The legacy of USA Mutuals is, and will continue to be, rooted in the satisfaction of the thousands of investors we’ve had the privilege to serve. Their expectations are our expectations. Their success is our success. Yes, it can, and should be, that simple
Our simple mandate: Create an environment in which the company’s goals and expectations are truly aligned with our investors.

Vice Funds

USA Mutuals / Vice Funds

WHY THE MAKER OF MARLBORO CIGARETTES JUST QUIT PART OF THE VAPE MARKET

In the decade since the 2008 split that broke Phillip Morris into Alrtia, the US cigarette market has spent much time facing the same long term problem: Fewer smokers are buying fewer cigarettes. In the same decade, vaping has become the fastest growing product in the smoking space, with big tobacco companies rushing to establish themselves. On October 25th Altria announced that they would discontinue most of their flavored e-cigarettes and support a new 21-year-old age limit for tobacco and...

HOW CANNABIS PROHIBITION HAS MADE MARIJUANA MORE DANGEROUS

Many arguments against legalizing cannabis lean heavily on the idea that Marijuana is a powerful psychosis-inducing drug. However, the truth may be more significantly more nuanced than the previously mentioned argument lets on. Learn more about the science and and law behind the controversy Forbes article written by Jordan Waldrep. READ FULL ARTICLE...

WHY YOU SHOULD NOT IGNORE TOBACCO STOCKS ANYMORE

Though tobacco consumption has been declining over the past 60 years, it may still be worth your while to invest in. With new products entering the market—vaping and heat-not-burn products—a resurgence in nicotine consumption may be coming. Especially since these new products are potentially safer alternatives to smoking. READ FULL ARTICLE...

HOW THE BOURBON TRAIL REFLECTS THE MODERN BOURBON MARKET

Since 2010, consumer’s demand for bourbon has skyrocketed, and the number of distilleries listed on the Bourbon Trail has almost doubled in just the past eight years. From the family-owned businesses that date back to prohibition to the newly established distilleries, there’s plenty of bourbon to go around. READ FULL ARTICLE...

WHY CANNABIS COMPANIES LOOK LIKE THEY WILL BE GOBBLED UP BY TOBACCO AND ALCOHOL

One of the biggest stories we have been following is the coming legalization of recreational cannabis in Canada. On October 17th, Canada will become the first G-7 country to legalize recreational use of cannabis. Since the final bill was passed on June 19th, the largest Canadian producers seem to have been on a tear. But there is something more going on here. If we look closer, we see that from the passage of the final bill until about mid-August, valuations of...

How Medical Marijuana Is Opening The Door To Recreational Cannabis

On October 17, 2018, Canada will become the first G-7 Country to allow citizens to consume recreational marijuana. This is the fulfillment of a campaign promise of Prime Minister Justin Trudeau as well as the culmination of the cultural normalization of cannabis that has been ongoing since medical marijuana was approved in 2002. While this is a tremendous event for the cannabis industry in Canada, it is by no means the end of the story and it is fair to...

WHY VICE NOW

The Vice Fund (VICEX) has a 16-year history of investing in Alcohol, Tobacco, Gaming, and Aerospace Defense. We believe that the long-term opportunities that our sectors have before them are compelling and offer investors a unique opportunity for entry into companies who benefit from global trends in growth. READ FULL ARTICLE...